A Regional LEADER IN Tourism & Hospitality consultancy
H.E Awadh Seghayer Al Ketbi, Director General of Dubai Health Authority (DHA). Al Ketbi is an accomplished executive with over 30 years of experience in the hospitality industry. He has served as the first director of Dubai Convention Bureau and head of Dubai Cruise Department. H.E Al Ketbi was appointed as a member to the Dubai Shopping Festival (DSF) organizing committee and is a member of Dubai Tourism and Commerce Marketing (DTCM).
In December 2005, H.E Awadh Seghayer Al Ketbi was appointed as the first director of Dubai Convention Bureau and head of Dubai Cruise Department, where he played an instrumental role in developing Dubai’s strategy for strengthening its position as an international destination for meetings, incentives, conferences and exhibitions (MICE). He worked closely with DTCM to promote UAE as a leading meetings destination in the GCC region and beyond. He is also credited with facilitating initiatives that contributed to increase in overseas visitors to Expo 2020 Dubai from 1 million visitors in 2007 to 10 million visitors in 2013.
With over 25 years of experience in the hotel and tourism industry, Gamal Sadek has developed a range of valuable skills that he has put to use for both established and start-up companies across the Middle East, North Africa, and Southern Europe. He is currently the General Manager of Al Ketbi Consultancy, which he joined in 2008 as a founding member. In his current position, Mr. Sadek leads his team in providing marketing services for new hotels and projects across the region, including overseeing advertising campaigns that deliver the highest possible return on investment.
Sadek has proven himself to be an expert negotiator, able to achieve successful results through his experience with consumer advertising agencies and media outlets. His focus on achieving bottom-line success has allowed him to maintain healthy relationships with partners while also growing their businesses.
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